The ritual of exchanging business cards is an imperative first step to introducing your brand to potential contacts. Should you be networking, meeting with your clients or negotiating as the client, your business card should be your statement of who and wh...
Read More...that moment... You're staring determinedly at the crusty old printer as he reels off a round of printer-babble, arrogantly astounded that you don't understand why your job is expensive/late/complicated... You know he's probably got a point but your b...
Read MoreRecently Print & Brand Managers have become popular within businesses across Australia and New Zealand. You may have found yourself being contacted by a print management company offering to 'save your business from chaos', but not being very clear about 'h...
Read MorePromotional merchandise and branding have a long history, going back thousands of years. From ancient times up to the 21st century, history provides insight and perspective on how modern day promotional products have come to exist. In the early to mi...
Read MoreOpening a franchise can be one of the biggest decisions you make in your life. So understanding what’s involved before you buy a franchise, or franchise your own business, can give you the best chance of success. It’s important that you do yo...
Read MoreA logo is more than just an image - it’s the face of your brand, and a symbol that determines how people feel about your company. How people perceive your logo is how they’ll perceive your products and services so it’s important to creat...
Read MoreWhen designing for print, whether it’s a business card, leaflet or letterhead, the type of font you choose and the spacing between the letters and words (kerning) make a world of difference. Choosing the right font can help you create a good first...
Read MoreLooking to design a business card? Need some inspiration? Business cards help to connect us with people we meet for the first time. Their purpose is to remind us of an individual and/or a company to encourage us to engage in a business relationship. The...
Read MoreConsumers today have more options than ever before, so it's important to ensure your brand stands out from the crowd. You've gone to great lengths using marketing so that yours is the first option prospective customers will discover. However, we must not for...
Read MoreWhile the ubiquitous nature of the internet has made digital marketing the number one tool in many marketers' arsenals, there are certain techniques that are uniquely effective and cannot be replaced. Without a doubt, using street flyers is one of these. W...
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