Marketing is a core aspect of any business, as it drives the organisation's ability to attract new customers. In many cases, though, various marketing efforts are handled through different departments as needed, rather than all coming from a cent...
Read MoreSince humankind started painting on walls to tell stories, printed words and images have been behind some of the greatest advances in society, whether political, philosophical, technological or economical. You may not have realised it, but printers have been a...
Read More...that moment... You're staring determinedly at the crusty old printer as he reels off a round of printer-babble, arrogantly astounded that you don't understand why your job is expensive/late/complicated... You know he's probably got a point but your b...
Read MoreRecently Print & Brand Managers have become popular within businesses across Australia and New Zealand. You may have found yourself being contacted by a print management company offering to 'save your business from chaos', but not being very clear about 'h...
Read MoreA logo is more than just an image - it’s the face of your brand, and a symbol that determines how people feel about your company. How people perceive your logo is how they’ll perceive your products and services so it’s important to creat...
Read MoreWhen designing for print, whether it’s a business card, leaflet or letterhead, the type of font you choose and the spacing between the letters and words (kerning) make a world of difference. Choosing the right font can help you create a good first...
Read MoreIt can sometimes seem like 'graphic designer speak' is total gibberish. When working with graphic designers, they may say terms that are totally normal and clear for them, as they use them day in and day out. But, for those who aren't graphic designers, th...
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