”Lend Lease’s newest community, Harpley launches the first release of land to their exclusive VIP members, with all 20 blocks selling out in the first weekend”


How to finish the brochure in a binding process that retained the desired end result. The combination of a quality design layout and the difficulty in understanding complicated print production and finishing processes, lead to the Lend Lease marketing team seeking a quality, on-time, to budget solution for their hero print marketing item.


As a means to develop the most viable solution, the SFM production team constructed a set of working mockups showing the multi-page rendered landscape of the brochure page layout. With the ideal solution in hand our pre-press team presented a detailed list of specifications and to scale example of the recommended custom binding method for approval.


The finished brochure was delivered on time for the Lend Lease VIP members release and under budget. Most importantly the final brochure’s finishing solution was considered by Lend lease as a superior up-market binding method.
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