Published on 18th August 2021
Does your business have multiple locations? How can you get people to know about them? You might have a website but making use of social media and integrating it into your local brand’s SEO strategy can allow you to reach more people and increase a...
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Published on 18th August 2021
Since humankind started painting on walls to tell stories, printed words and images have been behind some of the greatest advances in society, whether political, philosophical, technological or economical. You may not have realised it, but printers have been a...
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Published on 18th August 2021
The ritual of exchanging business cards is an imperative first step to introducing your brand to potential contacts. Should you be networking, meeting with your clients or negotiating as the client, your business card should be your statement of who and wh...
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Published on 14th August 2021
...that moment...
You're staring determinedly at the crusty old printer as he reels off a round of printer-babble, arrogantly astounded that you don't understand why your job is expensive/late/complicated... You know he's probably got a point but your b...
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Published on 14th August 2021
Recently Print & Brand Managers have become popular within businesses across Australia and New Zealand. You may have found yourself being contacted by a print management company offering to 'save your business from chaos', but not being very clear about 'h...
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Published on 10th August 2021
Promotional merchandise and branding have a long history, going back thousands of years.
From ancient times up to the 21st century, history provides insight and perspective on how modern day promotional products have come to exist.
In the early to mi...
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Published on 9th August 2021
Opening a franchise can be one of the biggest decisions you make in your life. So understanding what’s involved before you buy a franchise, or franchise your own business, can give you the best chance of success. It’s important that you do yo...
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Published on 4th August 2021
A logo is more than just an image - it’s the face of your brand, and a symbol that determines how people feel about your company. How people perceive your logo is how they’ll perceive your products and services so it’s important to creat...
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Published on 29th July 2021
When designing for print, whether it’s a business card, leaflet or letterhead, the type of font you choose and the spacing between the letters and words (kerning) make a world of difference.
Choosing the right font can help you create a good first...
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Published on 25th July 2021
Looking to design a business card? Need some inspiration? Business cards help to connect us with people we meet for the first time. Their purpose is to remind us of an individual and/or a company to encourage us to engage in a business relationship.
The...
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