BRAND MANGEMENT

“Thermo Fisher Scientific Completes Acquisition of Life Technologies Corporation”

Challenge

How to relocate 80 additional professional employees into the Australian head office.

Solution

With Thermo Fisher Scientific a keen advocate of SFM’s online portal and warehouse facilities for their brand marketing. The option was raised of relocating all head office marketing product with SFM, freeing up the necessary space to accommodate the additional Life Technologies team.

Benefits

Marketing material is now warehoused with SFM under each of the four Thermo Fisher strategic business units. The custom Thermo Fisher online catalogue displays all marketing and branded merchandise for the group, allowing accredited users 24/7 access to marketing products related to each business division. Stock levels displayed are in real-time allowing Thermo Fisher sales and marketing teams to select and order stock inline with everyday needs. Most importantly the new team members are housed under the same roof and are now an integral part of Thermo Fisher Scientific.
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